DATA SCIENCE: Knowing Your Customer and Maximizing Market Intelligence

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Wednesday | Oct 1, 2014

DATA SCIENCE: Knowing Your Customer and Maximizing Market Intelligence

What does Big Data really mean and what are the ways in which it is being used commercially??  Big Data and Data Science get thrown around in the press like they’re magic. Major retailers are predicting everything from when their customers are moving homes to when they want new Ray Bans. It's a brave new world where seemingly meaningless data can be transformed into valuable insight to drive smart business decisions.

But how does one exactly do data science? Do you have to hire one of these priests of the dark arts, the "data scientist," to extract this gold from your data? Not necessarily. 

 Our keynote and panelists will discuss:

  • What’s the big deal about Big Data and Data Science (e.g., what is “Small Data”?)
  • Demystifying the two types of data scientist: The highly technical engineer solving problems through data vs. the smart guy/gal who thrives on taking an ambiguous business situation and distilling it into a data science solution (and explain it to the rest of us).
  • Knowing your customer and maximizing market intelligence.
  • Why is Big Data creepy and what can we do about that?
  • Is data literacy the new computer literacy?  Will all companies come to expect employees to be able to understand how to represent data and make some sort of analysis?
  • How has the “state of the art” of analytics changed over that last 15 years?


October 1, 2014  


Georgia Tech Research Institute (GTRI), 250 14th Street NW, Atlanta, GA, 30318; free parking!


5:30 p.m. - 6:00 p.m. Members Only Reception; 6 p.m. - 7 p.m. General Networking and Start Up Alley; 7 p.m. - 8:30 p.m. Program   

Our Sponsors

CBRE TransPerfect TriNet Sutherland Silicon Valley Bank Alston+Bird Miller & Martin Cherry Bekaert Baker Donelson Arketi Group